Affiliate World Conferences
Seeing the whole funnel — from ad click to attendee — in one place.
The challenge
Large global events generated data across many systems — ad platforms, ticketing, CRM, and marketing tools. It was hard to connect marketing spend to registrations, and each event involved heavy manual reporting before and after, which slowed down marketing decisions across the calendar.
What I built
- End-to-end tracking and attribution from marketing campaigns through to registrations
- Real-time event and registration dashboards for the marketing team
- Automation of cross-platform reporting across ad platforms, ticketing, and CRM
- LLM-assisted summaries to speed up pre- and post-event reporting
The outcome
- Unified funnel visibility from ad spend through to attendees
- Real-time dashboards in place of manual, after-the-fact reporting
- Pre- and post-event reporting largely automated across platforms
- Faster, clearer marketing decisions across the event calendar
"For the first time we could see the whole funnel — from ad click to badge scan — in one place."
Stack
GA4Google Tag ManagerMeta AdsGoogle AdsSegmentBigQuerydbtLookern8n
Want results like this?
Tell me about your data and goals, and I'll come back with ideas, a scope, and next steps — usually within 24 hours. Free discovery call, no commitment.