Event Tracking & Analytics Infrastructure
Capture every meaningful signal — cleanly, once, and forever.
The problem
Most teams fly blind on messy, inconsistent tracking: events fire twice, names drift across platforms, and nobody trusts the dashboards. Decisions get made on gut feel because the data can't be relied on.
What you get
A versioned tracking plan, clean instrumentation across web, mobile, and backend, and warehouse models that turn raw events into metrics your team actually trusts — documented so it stays clean as you grow.
What's included
- Tracking plan & event schema design with naming conventions and governance
- SDK instrumentation across web, mobile, and server-side sources
- Streaming/ETL pipelines with validation and de-duplication
- Warehouse modelling (dbt) into clean, queryable metrics tables
- Funnels, retention, and KPI dashboards your team can self-serve
- Documentation and handover so tracking stays consistent over time
Typical stack
SegmentSnowplowApache KafkadbtBigQuerySnowflakeGA4GTM
Frequently asked questions
What is event tracking infrastructure?
Event tracking infrastructure is the end-to-end system that captures user and system actions (events), routes them through validation and transformation, and lands them in a warehouse as clean, analysis-ready data. It covers the tracking plan, SDK instrumentation, pipelines, and warehouse models.
How do you keep tracking consistent across web, mobile, and backend?
It starts with a single versioned tracking plan that defines every event and property once. Instrumentation references that plan, validation rejects events that don't match the schema, and the warehouse models enforce the same definitions — so a metric means the same thing everywhere.
Can you fix an existing messy analytics setup?
Yes. A typical engagement begins with an audit of current events and dashboards, identifies duplication and drift, and migrates you to a clean, documented schema with minimal disruption to existing reporting.
Ready to get started with event tracking & analytics?
Tell me about your project and I'll come back with ideas, a clear scope, and next steps — usually within 24 hours. Free discovery call, no commitment.